Juan Martín Boll and Nano García Gil, directors of JN Global Project, will present REDD in Buenos Aires: an initiative bringing together Spanish destinations committed to inclusive, diverse, safe, and sustainable LGBTQ+ tourism. They will also give a special presentation showcasing Madrid and the Community of Madrid as destinations for LGBTQ+ travellers.
Spain will feature prominently in the programme for GNETWORK360 Buenos Aires 2026 with the presentation “Madrid’s Story Doesn’t End in Madrid: Discover What’s New”, led by Juan Martín Boll, Managing Director of JN Global Project, and Nano García Gil, Director of JN Global Project.
The presentation will explore not only the latest developments in Madrid as a tourism destination, but also an initiative designed to broaden the range of experiences available to LGBTQ+ travellers visiting Spain: REDD — the Spanish Network of Destinations for Diversity.
Representing JN Global Project, a Spanish consultancy specialising in LGBTQ+ tourism, Boll and García Gil will introduce the network, which brings together destinations committed to developing inclusive, diverse, safe, and sustainable tourism. The initiative highlights the richness and diversity of Spain’s tourism offering.
One of REDD’s key objectives is to foster collaboration between destinations by creating a platform for sharing experiences, strengthening strategies, and helping position Spain as one of the world’s leading destinations for LGBTQ+ tourism.
The initiative also aims to broaden the tourism map familiar to international travellers.
The presentation will place particular emphasis on smaller Spanish destinations, alongside those that have already established a strong reputation in LGBTQ+ tourism. In doing so, REDD aims to showcase a broader, more diverse vision of Spain, with tourism experiences extending well beyond the destinations traditionally in the spotlight.
Madrid and the Community of Madrid Take Centre Stage
The presentation will also feature a dedicated section on Madrid and the Community of Madrid as LGBTQ+ tourism destinations.
Boll and García Gil will highlight the region’s open and welcoming character, as well as its extensive cultural, gastronomic, leisure, and lifestyle offering.
Madrid has established itself as one of the world’s leading destinations for LGBTQ+ travellers, and GNETWORK360 will provide an opportunity to showcase how its tourism offering continues to evolve and what new experiences await visitors who already know the Spanish capital.
The presentation’s title, “Madrid’s Story Doesn’t End in Madrid,” captures this ambition to broaden perspectives: discovering the new experiences available across the Community of Madrid while exploring other Spanish destinations that contribute to an increasingly diverse tourism offering.
A Broader Perspective on Spain
JN Global Project’s participation in GNETWORK360 will introduce the Latin American market to a vision of Spain that brings together established destinations, emerging experiences, and regions seeking greater international recognition.
REDD is designed to connect destinations, encourage collaboration, and strengthen Spain’s presence in the international LGBTQ+ tourism market. Madrid and the Community of Madrid will serve as key examples of this positioning.
For the professionals and businesses attending GNETWORK360, the presentation will also offer an opportunity to explore new tourism marketing and distribution opportunities, particularly in a segment where travellers continue to seek safe, inclusive destinations offering authentic experiences.
Through this initiative, Spain will come to Buenos Aires with a story that goes beyond Madrid, showcasing established destinations, emerging regions, distinctive experiences, and a network that aims to turn the diversity of Spain’s tourism offering into an international strength.
The presentation will take place on 27 August at GNETWORK360 Buenos Aires, with Juan Martín Boll and Nano García Gil inviting audiences to discover Spain from a broader perspective.
Madrid remains a leading destination. But, as the presentation’s title suggests, Madrid’s story doesn’t end in Madrid.
