Bocairent has been selected to take part in the 13th edition of “Juntos Brillamos Más” (Together We Shine Brighter), Ferrero Rocher’s annual Christmas initiative, which aims to transform one of the participating municipalities into the centrepiece of a spectacular festive lighting display. This is an opportunity to showcase the heritage, identity and tourism appeal of one of REDD’s member destinations on a national stage.
In this first round, Bocairent is competing against Sant Mateu to become the municipality representing the Valencian Community. The decision is in the hands of the public, with voting open until Sunday, 8 November at 11:59 p.m.
At REDD, we want to show our support for Bocairent’s bid and help raise its profile. We encourage destinations, tourism professionals, visitors and everyone in our community to take part in the vote and share the campaign.
The municipality boasts a distinctive tourism identity, shaped by its medieval quarter, its rock-carved architecture, the Covetes dels Moros (Moorish Caves) and its natural surroundings in the Serra de Mariola mountains. Together, these features create a unique tourism offering, and this campaign provides a fresh opportunity to introduce Bocairent to a much wider audience.
The 2026 edition of “Juntos Brillamos Más” brings together 34 municipalities from across Spain and unfolds through several rounds of public voting. The municipality that makes it to the final will receive Ferrero Rocher’s spectacular festive lighting display and the title of “Ferrero Rocher Winning Village 2026”.
For REDD, supporting Bocairent also means standing alongside our destinations in initiatives that generate visibility, public engagement and new opportunities for tourism promotion. Now, every vote counts to help Bocairent progress to the next round.
Bocairent has everything it takes to shine. Now it needs our votes.
You can cast your vote through the official Ferrero Rocher website.
